The Brand:
Chewy is a pet-centric brand that aims to be the go-to destination for pet parents and partners worldwide. They want to provide the best experience for both pet owners and the industry. They have a wide range of products from over 2,000 trusted brands. Chewy measures its success not only by the number of pet supplies it delivers but also by the happiness and satisfaction of its customers and their pets.
The Ask:
Create a campaign to introduce a new line of affordable and high-quality pet food that is customized based on each pet's nutritional needs.
The Cultural truth:
Pet owners consider their pets to be part of the family and want to provide them with the best care possible, including high-quality and nutritious food.
Insight:
Nurturing your pets and helping them thrive strengthens the bond between pets and their owners.
Pet owners often struggle to find pet food that meets their pet's unique nutritional needs.
Strategy:
Replace generic pet food with uniquely tailored nutritional food.
Each person eats differently. Why should all pets eat the same.
Opportunity:
Chewy can introduce a new line of customized pet food that meets pets' unique nutritional needs while providing an affordable and convenient solution for pet owners.
Creative Idea:
Pawfect Plates: Customized Nutrition for Your Furry Family Member
